AI in Marketing - Live Career Workshop

Discover how artificial intelligence can support real marketing work - from understanding audiences and researching ideas to developing content and making better campaign decisions.

Marketing is changing. Are you learning how to work with AI?

AI can generate a caption in seconds - but effective marketing requires much more than generating content.

Modern marketers must be able to:

• understand their audience;

• identify customer problems;

• develop positioning and messaging;

• create content for different channels;

• evaluate what is accurate and useful;

• analyse what performs;

• make informed marketing decisions.

This live workshop will introduce you to how AI can support this complete marketing process while human judgement remains at the centre.

What will you learn?

During this one-hour workshop, you will explore:

• where AI fits into modern marketing;

• how marketers can use AI for audience and market research;

• how audience conversations can reveal content opportunities;

• how to convert an audience insight into a content idea;

• how AI can support content writing without replacing human judgement;

• how the same message can be adapted for social media, email, websites and WhatsApp;

• why fact-checking, context and responsible AI use matter;

• which skills students need for emerging marketing roles;

• how an industry-style marketing project can become portfolio and interview evidence.

Frequently asked questions

Limited spots: Register now for the workshop!