Build an AI Agent | On-site Workshop

Can an AI Agent Find Your Next Marketing Content?

An in-person workshop where you will see how Reddit data, automation and AI can work together to solve a real marketing task.

Most AI workshops begin with prompting.

This one begins with a marketing problem.

How can a marketer find relevant meme and image content from hundreds of online conversations without manually reviewing every post?

In this workshop, we will build an AI agent that starts with Reddit data, identifies posts, evaluates potential content using an LLM, and organises selected content for a marketing person to review and schedule.

The objective is to design an AI agent to perform useful work.

The Challenge

Imagine a marketing team regularly monitoring communities.

Hundreds of posts may be collected, some contain useful discussions, some contain images, some may contain memes that reveal something interesting about an audience, cultural moment, frustration or trend.

But somebody still has to find them.

So we ask:

Can we build an AI agent that does the first round of work for us?

What We Will Build

During the workshop, we will create an AI marketing agent that can move through a workflow such as:

1. Reddit Data

2. Find Content

3. Rank Potential Candidates

4. Analyse Content Using AI

5. Evaluate Marketing Relevance

6. Save Selected Candidates

7. Human Review

8. Schedule for Marketing

What You Will Learn

By the end of the workshop, you should have a clearer understanding of:

How AI agents work

See how objectives, data, rules, tools and actions combine into an agentic workflow.

Where AI is actually needed

Understand why some steps should use ordinary automation while others require AI interpretation.

How APIs connect AI to real tasks

See how an LLM API can become part of a larger working system.

How structured data powers AI workflows

Understand why good AI systems often begin with organised data rather than simply a prompt.

How AI can evaluate visual content

See how a model can interpret images, classify content and provide structured recommendations.

How marketing teams can automate repetitive research

Explore how AI can reduce manual content discovery without removing human judgement.

How to design for human review

Learn why useful workplace AI often supports a professional rather than trying to replace the final decision.

AI Agent vs AI Chatbot

There is an important distinction.

AI Chatbot

You ask:

“Find me some meme ideas.”

The AI responds, the interaction ends.

AI Agent

You give it an objective:

“Review this dataset, identify relevant image posts, analyse them, select suitable candidates and organise the results.”

The system moves through multiple stages towards an outcome.

That is the transition we will explore during the workshop.

Join Us to Build Something That Does the Work

AI is moving beyond answering questions.

The next step is learning how to give it a task, data, tools and rules — and design what it should do next.

Limited Spots Available. Register for the Workshop Now!